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Live Your Style with adidas NEO

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if we're talking about personality expression through fashion, you're in the wrong site! if anything, i'm on the far end of the world when it comes to dressing up. i'd say i'm less of the show off and more of the functional dresser. less blings, more pockets. backpacks over totes. jeans over dresses. and definitely rubber shoes over flats or slippers. that's my daily casual choice unless forced otherwise! haha

but among the casual stuff i gear myself with, i'm most particular with the footwear. i can sweep the tiangges with everything from top to bottom but not the bottom most! haha i can be an extreme budgetarian on everything but not my shoes. it has to be strong and durable, ready to withstand my daily walk-apades. it has to be stylish too, which in my sense means it has to effortlessly match anything i wear. you see, i'm not wardrobe savvy, but it doesn't mean i don't care. at the very least, i can say i have no intention to look like a daily fashion joke.

which is why i find it necessary to invest on the right footwear. if anything, it's what keeps me most confident when i walk out in broad daylight wearing chop chop finds from the tiangges. haha and with my job title (read: programmer), i never have to worry pretending to be the corporate chic that i'm not cos we're not required to dress up like so. in the office it's always casual on the go ho ho!

so if footwear is the game, adidas is THE name!


Embrace fun, spontaneity and the unexpected twists in fashion when the adidas NEO Label Spring 2013 collection hits stores in January to March.

Living a carefree journey that lets teens make their own style, NEO will capture attention with unique and innovative fashion and design twists on Spring merchandise. Products have multiple purposes or added value.

NEO will release a fresh product offering each month, spotlighting a fashion trend interpreted in a different way. In March patterns are the highlight, featuring vibrant waves of colour, with subtle patterns that appear to be one thing but on close inspection reveal another. These will include camouflage prints and edgy takes on adidas NEO slogans with a focus on windbreakers and shirts. Sporty, street and lifestyle footwear silhouettes with strong colour and graphic links create the look.

NEO footwear is available in SM and select Robinson’s Department Stores nationwide.